The Amsterdam Red Carpet project was a complex industrial challenge, which involved designing a street lamp whose iconic lines and features would express the purity of form and elegance of the entire unit. Rediscovering a deeper and cleaner perspective of the heart of Amsterdam. Size represented a challenge to the conventional technique: a towering 1.3 metres and the need to reduce the number of joints to a minimum.
SETGA was the only lighting manufacturer capable of industrializing such a highly demanding design concept. The main body was developed in a single large format, the compact element was made of spun anodized aluminium, and the most advanced lighting and electronic technologies were incorporated, all according to a rigorous materials optimization process. Thanks to this joint effort, today the first units of this exclusive SETGA series are now lighting Amsterdam’s most emblematic avenues.