The AMS luminaire was exclusively designed to light the heart of Amsterdam. From the central station to Rokin, crossing the Red Carpet via Damrak and Damm Square. In this emblematic setting, AMS expresses the true essence of the Dutch capital, integrating dynamism and modernity in a unique lamp with an unmistakable form.


The Amsterdam Red Carpet project was a complex industrial challenge, which involved designing a street lamp whose iconic lines and features would express the purity of form and elegance of the entire unit. Rediscovering a deeper and cleaner perspective of the heart of Amsterdam. Size represented a challenge to the conventional technique: a towering 1.3 metres and the need to reduce the number of joints to a minimum.
SETGA was the only lighting manufacturer capable of industrializing such a highly demanding design concept. The main body was developed in a single large format, the compact element was made of spun anodized aluminium, and the most advanced lighting and electronic technologies were incorporated, all according to a rigorous materials optimization process. Thanks to this joint effort, today the first units of this exclusive SETGA series are now lighting Amsterdam’s most emblematic avenues.



Here are the basic dimensions for the AMS :

Iconic projects


Simon Sprietsma
Simon Sprietsma

Architect and Designer at Amsterdam City Council

Simon Sprietsma
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