The Amsterdam 21st Century series was designed by Sjoerd Hoogma (Handle with Care) and Simon Sprietsma (Simon Sprietsma architecture, public space and urban planning). The outcome is the harmonious interaction of luminaire, bracket and column. The balance between the proportions of all three elements was determined by the Golden Ratio, a measure applied in many timeless historical buildings and works of art.
The lighting fixture, arm and column are visually merged into a single element of clean lines, giving a smooth and dynamic shape. Finally, the casting process lends fluidity to the luminaire and elegance to the whole.

The design strategy applied to the Amsterdam 21st Century series is characterized by the use of highly sustainable materials. The 100% glass natural origin makes this material fully recyclable and minimizes the environmental impact of its transformation process. The first European glass processing line powered by solar technology has substantially reduced the carbon footprint of this series. The aluminium body EN- AC- 44100 has a higher degree of purity than any aluminium injection alloy, facilitating reuse by other industrial processes in the future. Finally, following the latest revision of ISO 14001, and the implementation of the master sustainability plan, SETGA has driven the design of a long-term recycling system for each component of the Amsterdam 21st Century series.